Portrait of Daniel Short

Data Analyst

Data Analytics,
Made Actionable

I’m Daniel Short, a data analyst working across analytics, insights, and machine learning. I build reliable systems in Python, SQL, and Tableau, then turn the analysis into clear recommendations that drive measurable business impact.

SQL · Tableau · Python · Reporting

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Work Experience

Recent roles with measurable impact across reporting, data quality, retail operations, and broader business analysis.

Visit Grand Junction

February 2024 – Present

Business Analyst

  • Automated Industry Data Reports and stakeholder reporting, saving 200+ hours annually and cutting turnaround 99%.
  • Authored semimonthly council and stakeholder updates using tourism, lodging, and web-performance data.
  • Identified lodging cannibalization by reconciling tax records with occupancy, ADR, and RevPAR, shaping council updates and strategy.
  • Researched traveler trends and AI search behavior to guide content and GEO strategy, contributing to +9.4% organic sessions and 10x AI referrals YoY.

Target

June 2022 – November 2023

Asset Protection Data Analyst

  • Designed dashboards that boosted theft reporting by 57.6% and increased prevention 180%.
  • Reduced inventory loss by 24% through analytics-driven investigations and tooling.
  • Presented actionable insights to non-technical stakeholders across multiple teams.

Randall Reilly

November 2023 – January 2024

AI Data Quality Analyst

  • Re-platformed R workflows into a one-click Python app, cutting delivery time by 95%.
  • Expanded serial tracking by 10x with decision trees and delivered 98% anomaly precision.
  • Deployed an autoencoder model that lifted overall data quality for downstream analytics.

Certifications & Degrees

Credentials and formal education supporting analytics and machine learning work.