Degree
B.S. – Data Analytics
Curriculum spanned programming in Python, R, and Java alongside advanced statistics, AI/machine learning coursework, and exposure to big-data stacks such as Hadoop and Spark.
Tourism & Destination Analytics
Tourism & Destination Analytics,
Made Actionable
I specialize in helping DMOs and public-sector organizations translate marketing and visitor data into measurable outcomes: demand, revenue, and stakeholder-ready insights.
- Forecast demand and visitor behavior
- Measure campaign ROI and marketing performance
- Build automated reporting systems for leadership
Destination marketing · SQL · Tableau · Python
Selected Outcomes
Improvement-Focused Results
Recent Visit Grand Junction work has centered on reporting automation, business discovery, organic performance, and AI-ready website visibility.
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99% Faster reporting turnaround, saving 200+ hours annually.
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+23.3% Growth in local business listing pageviews in 2025.
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+9.4% Organic sessions, with organic form submissions up 10.7%.
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10x Increase in AI-driven website referrals in 2025.
Analytics That Transfers Across Industries
The tourism lens is intentional, but the underlying analytics work travels well across other business contexts that also depend on demand planning, revenue optimization, segmentation, and marketing measurement.
Tourism
General
Visitor demand
Customer demand
RevPAR
Revenue optimization
Origin markets
Segmentation
Campaign ROI
Marketing attribution
Project Examples
These are the closest existing projects in my portfolio to destination analytics, dashboarding, stakeholder reporting, and transferable business impact.
Certifications & Degrees
A single view of formal education and industry credentials.
Degree
M.S. – Data Science
Degree covering Python, R, SQL, and statistical modeling with electives in data manipulation, visualization, machine learning, and an applied capstone project.
No public credential available; verification provided upon request.
Certification
IBM Data Analyst Professional Certificate
Built Excel, SQL, Python, and Cognos workflows inside Jupyter Notebooks, culminating in a capstone that applies the toolkit to a real-world analytics scenario.
Certification
IBM Machine Learning Professional Certificate
Covered supervised, unsupervised, deep, and reinforcement learning with dedicated regression, classification, and clustering courses using scikit-learn, TensorFlow, Keras, and a final capstone.
Certification
Google Data Analytics Professional Certificate
Completed data cleaning and preparation pipelines, built Tableau dashboards, and delivered an end-to-end R/SQL case study focused on stakeholder-ready storytelling.
Certification
Google Advanced Data Analytics Professional Certificate
Worked through seven Jupyter Notebook-based courses using Python and Tableau to practice regression, statistics, machine learning, and experimental design before a culminating capstone.
Certification
Google Analytics Certification
Validated proficiency in GA4 implementation, conversion tracking, event modeling, and insight generation using the latest Analytics interface.
Work Experience
Recent roles with measurable impact across destination analytics, stakeholder reporting, automation, and broader business analysis.
Visit Grand Junction
February 2024 – Present
Business Analyst
- Automated Industry Data Reports and stakeholder reporting, saving 200+ hours annually and cutting turnaround 99%.
- Authored semimonthly council and stakeholder updates using tourism, lodging, and web-performance data.
- Identified lodging cannibalization by reconciling tax records with occupancy, ADR, and RevPAR, shaping council updates and strategy.
- Researched traveler trends and AI search behavior to guide content and GEO strategy, contributing to +9.4% organic sessions and 10x AI referrals YoY.
Target
June 2022 – November 2023
Asset Protection Data Analyst
- Designed enterprise dashboards adopted company-wide, surfacing trends that raised theft reports 57.6%.
- Analytics-driven initiatives increased theft prevention by 180% and reduced inventory loss by 24%.
- Presented technical information to non-technical audiences, translating analytics into operational action.
Randall Reilly
November 2023 – January 2024
AI Data Quality Analyst
- Re-platformed R workflows to a one-click Python app, trimming processing time 95%.
- Built decision-tree models that expanded serial-number tracking by 10x+ while flagging anomalies with 98% precision.
- Developed an autoencoder model using PyTorch, improving data quality through error detection.
Skills in Practice
Programming(Python)
Trained a reinforcement learning agent to solve 5×5 puzzles.Data Visualization(Tableau)
Cut delivery decision time from 5 min to 1 min with a live KPI dashboard.SQL & ETL(MSSQL, Python)
Flagged outlier stores and regions using anomaly detection (anonymized).Data Wrangling(Pandas)
Built an early-warning ICU risk model and explained drivers with SHAP.Machine Learning(PyTorch)
Deployed a CNN that reads digits with ~99% accuracy and scored my handwriting on a personal sample.Regression Analysis(Excel)
Found apartment deliveries tended to tip less; order cost was the strongest predictor.Certifications & Degrees
Credentials and formal education supporting analytics and machine learning work.
Open to data analyst and tourism analytics roles
I’m open to full-time roles across destination analytics, stakeholder reporting, marketing analytics, and broader business intelligence work. If you’d like to discuss an opportunity, send a quick note.